Fundawear: Putting the "Fun" in Underwear.

Stimulating the senses is one of the fastest growing technological trends. Durex makes it all possible with Fundawear. Reach out and touch someone over the internet.



Video chat just got better. Fundawear introduces a whole new level of chatting with a loved one, or correction, "lover" one.

Established Exclusive: Baiyu

"Style and confidence is usually first for me. Guys who are self assured, and know what they want in life tend to capture my attention the most."- Baiyu



Baiyu is a songstress, actress, and model with a distinguished and creative style. Established Mag has an eye on her as she is taking the music industry by storm.

AIRBNB FOR BOSTON: A BRAND THAT GETS IT

Excellent customer service and quality products comes from the understanding that in order to get you have to give. It's one of the oldest rules of relationship etiquette in the book, and applies to brands as well.



VIRAL THE RIGHT WAY

Going viral isn't always a stroke of luck and timing although that has allot to do with it. The art of going viral is a combination of many things but ultimately it's all about doing something worth sharing in a brilliant unsuspecting way.



Last year the Bullitts did an excellent job on this piece featuring Rosario Dawson. It's the official music video so spoiler: it is staged. But you wouldn't know that by the execution.


FIVE LESSONS IN BRAND CONSISTENCY

In today's opt-in digital age and social society, consumer brands are partnering with entertainers, athletes, and artist to break through the barriers of maintaining consumer loyalty.



Some brands still don't get that lemons and milk don't quite mix well. As with all things, it's a learning process to understand your audience and in this case, who you are as a brand. It's a two way street that if done right, can be very profitable for all parties.


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